Founded by Central Saint Martins graduate Hanna Whiteman, Hache is for Hanna is a London-based print studio known for its hand-painted prints that blend painterly artistry with contemporary flair. Specialising in gouache and ink designs and exploring traditional resist techniques, the studio crafts unique, trend-inspired prints ranging from florals and ditsies to checks and textures—all shaped by a passion for prints.

Dedicated to quality, exclusivity, and sustainability, Hache is for Hanna features bold and delicate color palettes, incorporating natural hues for a vintage-inspired yet modern aesthetic. Each design reflects Hanna’s experience with leading women’s brands and her passion for considered drawing.

Fluent in Spanish and inspired by her vibrant allotment blooms and historical archives, Hanna creates storytelling prints tailored for fashion, home, and accessories. From commissions to curated collections, Hache is for Hanna delivers timeless, innovative prints that are as unique as they are unforgettable.

As a climate-conscious print designer, based in London, who is focused on the new and essential field of sustainable textile print. She is driven to find new technological approaches to find solutions for the textile industry’s impact.

Her research stems from her Biophilia - a love of nature, which is present in her prints. Her process included growing, collecting, observing, and documenting plants and flowers to harness an organic and graphic expression. She finds herself always returning to nature, a timely reminder of the need to design with sustainability as the core goal.

Her recent work delves into regenerative design and establishing closer connections with rural agriculture and luxury textile production. I see a future of fashion systems integrated with circular and permaculture systems. Influenced by bio-design and biomaterials, she is interested in innovative material research and how design systems can become more organically connected.

My prints are affirmative statements about interconnected relationships with nature, echoed throughout human interaction. She sees the world as made up of connections that can be transferred through the non-verbal form of communication; pattern.